Voyage Privé
Founded in 2006, Voyage Privé is a leading, data-driven digital tour operator in France, targeting high-value travelers through a closed, members-only model. The platform specializes in curated 4* and 5* travel experiences, delivered through a flash sale model that creates urgency and drives high conversion. Campaign activity leverages premium flash sales, targeted email, and personalized digital marketing to reach engaged French travelers and generate demand, with the USA ranking among the top long-haul destinations by volume and booking value.
Program Benefits
- Reach 25M highly engaged members in France through Voyage Privé’s closed, members-only platform.
- Promote premium 4 and 5 star travel experiences, including hotels, flights, tours, and curated packages.
- Engage high-value travelers, with 70% high spenders taking 1–3 trips per year.
- Benefit from dedicated destination product pages within flash sales, designed to drive visibility and conversion.
Dates
Markets
Package Details
Media Campaign 1
Online Promotion
- Product Page Creation - Dedicated content highlighting the destination on each product page which can include logo, pictures and video for each Premium Flash Sale (Total of six sales)
- Voyage Privé Homepage Placement - Premium Flash Sale placement within the top 10 position for 24 hours (Total of six sales)
- Programmatic Campaign - Digital advertising targeting users via personalized audiences. CTA redirecting to offers online (850,000 impressions)
Social Media Promotion
- WhatsApp - One WhatsApp post with a direct link to the flash sale. (10,000 impressions)
- Instagram - One Voyage Privé Instagram Reel with paid boost (200k followers, 100,000 impressions)
- Instagram - Two Voyage Privé Instagram Stories with paid boost (200k followers, 200,000 impressions)
- Instagram - One Voyage Privé Instagram Post - Travel Guide Carousel with paid boost (200k followers, 100,000 impressions)
- Facebook - One Voyage Privé Facebook Post with paid boost (380k fans, 100,000 impressions)
Email Promotion
- Dedicated Email - One dedicated destination email with offers sent to a targeted audience that have clicked on the destination or a competing destination in the last 30 days (30,000 impressions)
- Newsletter Inclusion - Six Flash Sale newsletter inclusions (3m subscribers, 6,600,000 impressions)
- Newsletter Thematized – Two Flash sale newsletter inclusions in a newsletter sent to a qualified audience interested in the destination or a competing one. (60,000 impressions)
Campaign Length: 6 - 8 months
Total Estimated Impressions: 20,050,000
Media Campaign 2
Online Promotion
- Product Page Creation - Dedicated content highlighting the destination on each product page which can include logo, pictures and video for each Premium Flash Sale (Total of four sales)
- Voyage Privé Homepage Placement - Premium Flash Sale placement within the top 10 position for 24 hours (Total of four sales)
- Programmatic Campaign - Digital advertising targeting users via personalized audiences. CTA redirecting to offers online (650,000 impressions)
Social Media Promotion
- Instagram - Two Voyage Privé Instagram Stories with paid boost (200k followers, 200,000 impressions)
- Instagram - One Voyage Privé Instagram Post - Travel Guide Carousel with paid boost (200k followers, 100,000 impressions)
- Facebook - One Voyage Privé Facebook Post with paid boost (380k fans, 100,000 impressions)
Email Promotion
- Newsletter Inclusion – Four Flash Sale newsletter inclusions (3m subscribers, 4,400,000 impressions)
- Newsletter Thematized – Two Flash sale newsletter inclusions in a newsletter sent to a qualified audience interested in the destination or a competing one. (60,000 impressions)
Campaign Length: 4 – 6 months
Total Estimated Impressions: 6,310,000
Media Campaign 3
Online Promotion
- Product Page Creation - Dedicated content highlighting the destination on each product page which can include logo, pictures and video for each Premium Flash Sale (Total of three sales)
- Voyage Privé Homepage Placement - Premium Flash Sale placement within the top 10 position for 24 hours (Total of three sales)
Social Media Promotion
- Instagram - One Voyage Privé Instagram Story with paid boost (200k followers, 100,000 impressions)
Email Promotion
- Newsletter Inclusion – Three Flash Sale newsletter inclusions (3m subscribers, 3,300,000 impressions)
Campaign Length: 4 months
Total Estimated Impressions: 4,000,000