Optimized Audience Fall 2026 Campaign: Canada
Brand USA's Optimized Audience Campaign amplifies the reach and impact of the America the Beautiful global platform across all paid, owned and third-party media, driving consistency, scale, and efficiency through strategic partnerships, qualified audiences, and achieves measurable conversions specific to U.S. destinations.
Program Benefits
- Strategically aligned with Brand USA’s target audiences to reach high-value international travelers who are motivated by meaningful experiences and personal fulfillment.
- Wider incorporation of top OTA media channels enables more strategic market activation, prioritizing platforms with the largest reach and engagement in markets with the highest travel potential.
- Creates an expansive and unified national share of voice, positioning the USA as the world’s most diverse travel destination, rich with experiences that resonate with global audiences.
- Campaigns are integrated with Brand USA’s new America The Beautiful platform, with creative and messaging alignment.
Dates
Markets
Package Details
Campaign 1
45-90 Days In-Market
AdGenuity Native Ads (920,000 Imps)
Adgenuity 2 Carousel Tiles (2,720,000 Carousel Imps Per)
Booking.com Ads & Custom Destination Landing Page (1,000,000 Imps)
Expedia Ads & Custom Destination Landing Page (900,000 Imps)
Kayak Ads (920,000 Imps)
Media Performance Reporting
Booking.com & Expedia Attribution
9,190,000 Total Estimated Impressions
Campaign 1 - Two Destinations
45-90 Days In-Market
AdGenuity Native Ads (460,000 Imps)
Adgenuity 1 Carousel Tile (2,720,000 Carousel Imps Per)
Booking.com Ads & Shared Custom Destination Landing Page (500,000 Imps)
Expedia Ads & Shared Custom Destination Landing Page (450,000 Imps)
Kayak Ads (460,000 Imps)
Media Performance Reporting
Booking.com & Expedia Attribution
4,590,000 Total Estimated Impressions Per Destination
Campaign 2
45-60 Days In-Market
AdGenuity Native Ads (610,000 Imps)
Adgenuity 1 Carousel Tile (2,720,000 Carousel Imps Per)
Booking.com Ads & Hotel Search Page (420,000 Imps)
Expedia Ads & Hotel Search Page (400,000 Imps)
Kayak Ads (340,000 Imps)
Media Performance Reporting
Booking.com & Expedia Attribution
4,490,000 Total Estimated Impressions
Campaign 3
45-60 Days In-Market
AdGenuity Native Ads (1,070,000 Imps)
Adgenuity 1 Carousel Tile (2,720,000 Carousel Imps Per)
Booking.com & Expedia Visit The USA Landing Page Search Tab
Media Performance Reporting
Booking.com & Expedia Attribution
3,790,000 Total Estimated Impressions
Campaign 4
45-60 Days In-Market
AdGenuity Native Ads (460,000 Imps)
Adgenuity 1 Carousel Tile (2,720,000 Carousel Imps Per)
Booking.com & Expedia State Landing Page Search Tab
Media Performance Reporting
Booking.com & Expedia Attribution
3,180,000 Total Estimated Impressions
State-led, campaign 1 co-op destination only.