Hays Travel Program
Hays Travel is the UK’s largest independent travel agency and offers its clients all-inclusive, long-haul, and luxury getaways as well as tailor-made packages.
This Brand USA program leverages its scale and reach to deliver a fully integrated, data-driven campaign targeting high-value travel audiences. The program combines a dedicated landing page, targeted digital and social advertising, email marketing, and out-of-home placements, amplified by a nationwide retail footprint and network of travel advisors to drive awareness, consideration, and bookings.
Program Benefits
- Hays Travel has nearly 500 retail branches and services over 1 million customers per year.
- The Hays Shopper Platform captures data from the Hays Travel channels and utilizes this data to power campaigns, targeting relevant customers in the right phase of their shopping journey.
- Hays Travel has more than 5.6 million online visitors a year and more than 2.5 million fans on social media.
- Hays Travel Hub provides direct access to over 2,500 travel agents almost instantly.
Dates
Start Date:
End Date:
Ongoing
Markets
United Kingdom
Package Details
Media Campaign 1
Online Promotion
- Haystravel.co.uk - Enhanced Landing Page featured on site, during and post campaign
- Haystravel.co.uk - Homepage native ad placement (30,000 page views)
- Display Ads - Performance display units targeting travel shoppers (500,000 impressions)
- Video Display Ads - Interactive Video display ad units (300,000 impressions)
Social Media Promotion
- Paid Social - Travel Shopper Targeted social campaign including up to two creative formats: Image, Video, Carousel, Story (600,000 impressions)
- Boosted Social Posts – Two posts on Hays Travel Facebook or Instagram (70,000 impressions)
- TikTok Ads – In-feed catalog ad running over four to six weeks during the campaign (400,000 impressions)
Email Promotion
- Dedicated Solus Email - One email sent to a targeted section of database of travel intenders Demographics - Long Haul Customers, Cruise, Touring (5,000 subscribers)
Out-of-Home
- Dedicated OOH Network - Travel Screens (Both External & Internal) - :10 second ad in over 400 Hays Travel branches for four weeks - either static or video (3,000,000 impressions)
- Travel Shopper Proximity Targeting - OOH Billboard Programmatic Ads - Digital signage across Malls, Rail Stations, and Roadside within 500 meters of retail stores (350,000 impressions)
Training
- Virtual Training - A dedicated webinar training session with a selection of the Hays Travel Sales teams. recorded and housed on the Hays Travel HUB, for three months
- Online Training - Communication of online training to all sales channels hosted on the Hays Travel HUB, within the learning and development section
- Hays Travel HUB - One dedicated post/updated communication to include production information, activity and specific offer that will be included within the campaign
Campaign Length: 12 weeks
Total Estimated Impressions: 5,257,500
Media Campaign 2
Online Promotion
- Haystravel.co.uk - Enhanced Landing Page featured on site, during and post campaign
- Haystravel.co.uk - Homepage native ad placement (20,000 page views)
- Display Ads - Performance display units targeting travel shoppers (300,000 impressions)
- Video Display Ads - Interactive Video display ad units (200,000 impressions)
Social Media Promotion
- Paid Social - Travel Shopper Targeted social campaign including up to two creative formats: Image, Video, Carousel, Story (400,000 impressions)
- Boosted Social Post – One post on Hays Travel Facebook or Instagram (35,000 impressions)
- TikTok Ads – In-feed catalog ad running over four to six weeks during the campaign (200,000 impressions)
Email Promotion
- Dedicated Solus Email - One email sent to a targeted section of database of travel intenders Demographics - Long Haul Customers, Cruise, Touring (5,000 subscribers)
Out-of-Home
- Dedicated OOH Network - Travel Screens (Both External & Internal) - :10 second ad in over 400 Hays Travel branches for four weeks - either static or video (1,150,000 impressions)
Training
- Virtual Training - A dedicated webinar training session with a selection of the Hays Travel Sales teams. recorded and housed on the Hays Travel HUB, for three months
- Online Training - Communication of online training to all sales channels hosted on the Hays Travel HUB, within the learning and development section
- Hays Travel HUB - One dedicated post/updated communication to include production information, activity and specific offer that will be included within the campaign
Campaign Length: 8 weeks
Total Estimated Impressions: 2,312,500
Media Campaign 3
Online Promotion
- Haystravel.co.uk - Enhanced Landing Page featured on site, during and post campaign
- Haystravel.co.uk - Homepage native ad placement (15,000 page views)
- Display Ads - Performance display units targeting travel shoppers (150,000 impressions)
- Video Display Ads - Interactive Video display ad units (100,000 impressions)
Social Media Promotion
- Paid Social - Travel Shopper Targeted social campaign including up to two creative formats: Image, Video, Carousel, Story (175,000 impressions)
- Boosted Social Post – One post on Hays Travel Facebook or Instagram (35,000 impressions)
Email Promotion
- E-Shot Banner Ad - One email sent to a targeted section of database of travel intenders (5,000 subscribers)
Training
- Online Training - Communication of online training to all sales channels hosted on the Hays Travel HUB, within the learning and development section
- Hays Travel HUB - One dedicated post/updated communication to include production information, activity and specific offer that will be included within the campaign
Campaign Length: 6 weeks
Total Estimated Impressions: 482,500